CEO & Founder


The founder of Blue Lake Capital, Ellie Perlman, has over 10 years of experience in real estate investment, law, and property management. Ellie started her career in Israel as a commercial real estate lawyer, leading commercial real estate transactions for Africa-Israel, Israel’s largest development company. Later, as a property manager for one of Israel's most prominent oil and gas companies, she oversaw properties worth over $100M. Ellie owns, along with her partner, both passively and actively over 2,000 units across the U.S. worth over $250M.

Ellie is a Forbes author on real estate investing, the host of the podcast “REady2Scale”, a mentor to multiple syndicators, and an avid real estate investing blogger at

Ellie holds an MBA from MIT Sloan School of Management Bachelor's and Masters in Law from Bar-Ilan University in Israel.

Director of Investor Relations


As the Director of Investor Relations, Jeannette Robinson is responsible for facilitating the company’s strategy, growth opportunities, and business initiatives with Blue Lake Capital’s investor community. She manages consistent communications and provides support and oversight with all investor relations.


Prior to joining Blue Lake, Jeannette worked as Chief Relationship Officer for a technology-based company focused on providing support to the veteran community. Jeannette has more than 20 years’ experience in volunteering and working with non-profits, where she specialized in donors relations.

She has received numerous awards and honors for leadership, most recently named “Woman of the Year” by Operation Supply Drop for her work and service to the veteran community.


Jeannette received her BAAS from Howard Payne University, and spends her free time serving as a passionate advocate for children with disabilities.


For additional information about becoming a Blue Lake Capital Investor, please complete this form.

Asset Manager

Dave Sherbal

Dave Sherbal oversees Blue Lake Capital assets. He has over twenty-five years experience in asset management, due diligence, value-add, budgeting & oversight, and asset repositioning. His background experience includes management of over 14,000 units across 10 states, with an emphasis on multifamily value-add properties. He holds multiple degrees including an M.B.A. from State University of New York (SUNY) at Buffalo, NY, a in B.S. Accounting, Magma Cum Laude, (SUNY) at Buffalo, NY and is affiliated with the American Institute of Certified Public Accountants.

In addition, Dave is an Advisory Board Member of Neighborhood Pay Services, serving actively since 2014.

Marketing Manager


Jen leads the marketing arm of Blue Lake Capital, and communicates the company’s mission and vision across all social media platforms. She develops and executes marketing campaigns and responsible for expanding Blue Lake’s brand by applying various marketing methods and data analytics tools.

Jen brings a solid and diverse background in social media marketing, campaign management and online communications. She received a Bachelor of Science and Master of Arts from the University of Massachusetts.

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