ELLIE'S BLOG ON FORBES MAGAZINE


Top Three Tactics To Drive Up Investment Property Values
August 11, 20202
Whenever I acquire a property, my goal is to increase the value of the property. This is an important strategy because when I ultimately sell, I want to have maximum appreciation on the property after the hold period ends....

Predictions On How The Pandemic Will Continue To Impact Real Estate
July 21,2020
Back in early April, a few months after the World Health Organization listed the coronavirus (Covid-19) pandemic “a public health emergency of international concern,” I predicted in a Forbes article I wrote that there would be a serious downturn in the economy...

Is Buying Out-of-State Real Estate Worth It?
June 29,2020
Before answering that important question, it’s best to gain an understanding of why some investors avoid out-of-state investments while others embrace the concept. Investing in real estate, particularly multifamily properties, that is close to home has many advantages...

Biggest Risks When Investing In A Syndication And How to Avoid Them
June 8, 2020
Many investors are now putting their money into real estate, especially multifamily properties. There are a number of good reasons to do this. Prices for multifamily properties have skyrocketed over the past several years, and because of their limited availability and the fact that downsizing retired baby boomers are keeping vacancy rates low, prices will continue to rise...

Seven Proven Tactics To Maximize Rent Collections During A Crisis
May 18, 2020
COVID-19 has taught me a great deal about real estate investing. Though I was part of the real estate scene back in 2008, nothing had prepared me for the current crisis. Like many investors, I too was concerned about collecting rents from my tenants...

How To Create Generational Wealth With Apartment Syndication
April 27, 2020
There’s a famous Chinese proverb that says, “Wealth never survives three generations.” America has its own version, which says, “Shirtsleeves to shirtsleeves in three generations.” But while 70% of wealthy families will end up losing their wealth by the second generation and 90% will lose it by the third, there are ways to avoid that from happening...

How An Economic Crisis Can Impact Real Estate Investing
April 6, 2020
The top story on all news feeds over the past several weeks has been about the coronavirus. While the concern about the virus is deepening, it is impacting the economy in many different ways. For example, I personally pulled all of my money out of the stock market before the first crash...

Is Everyone Really Making Money In Real Estate Right Now?
March 16, 2020
When you look at the prices of multifamily properties, you’ll find that they’ve skyrocketed over the past several years. In fact, there are often bidding wars that drive up the prices due to a limited availability of properties along with the desire for new investors to jump on the multifamily bandwagon. Will the good times ever end?...

Why And How To Raise Capital Before You Have A Deal
February 24, 2020
While finding the right deal in the right market is critical to achieving success as a syndicator, the ability to raise capital is equally, if not more, important. I've found that having capital from investors in place before you have a deal in hand is the best way to ensure success...

The Three Most Common Mistakes Passive Real Estate Investors Make
February 3, 2020
The multifamily real estate market is booming, and many new passive investors want to get in on the potentially lucrative investments that multifamily properties offer...

What the Market is Telling Us About The Upcoming Recession
January 15, 2020
Will there be a recession anytime soon? Many economists say yes, and many investors assume that there will be a recession in the coming year. In fact, an August survey of 226 top economists showed that 38% believed it would hit sometime in 2020, and 34% felt it would happen in 2021. While nobody can accurately predict exactly when it will begin, it’s definitely on the horizon...

The Misconception About Starting Small Before 'Graduating' To Large Multifamily Properties
December 30, 2019
I’ve met many investors who believe that the smart way to enter the multifamily market is to start small and then “graduate” to buying larger multifamily properties. From my experience, that is a misconception that should be addressed because it prevents those investors from enjoying the many benefits associated with larger multifamily assets...

Angel Investing Versus Real Estate Investing: Which Strategy Would Win?
November 22, 2019
I’m often asked what my preference is when comparing angel investing to real estate investing, since I participate in both investment avenues. I invest in multifamily properties across the U.S., and I like to diversify and invest in local and foreign technology startups...

Why Do Investors Keep Overpaying On Properties, Even At This Stage Of the Cycle?
October 4, 2019
I recently met with an acquaintance who owns thousands of doors across the United States. As we were chatting, he told me that he recently sold a property at $3 million above what they thought they would get for the property. Yes, $3 million. I couldn’t imagine who would overpay so much, especially in a mature market...

How $100,000 Can Buy You 100 Apartments
September 3, 2019
When most people think of owning multifamily properties, they believe that the cost would be prohibitive. After all, you can find solid apartment building in many markets, such as Texas, Florida and Georgia for $70,000–$150,000 per unit. So how could it be possible to own 100 apartments for just $100,000?...

Investment Showdown: Stocks Versus Multifamily Properties
August 7, 2019
There is no question that many people have built their wealth over time using multifamily real estate investments. Likewise, many people have amassed significant amounts of money by investing in the stock market. So in a strategic showdown, which investment takes the prize — multifamily real estate investments or the stock market?...

Why Assuming The Worst Is Best When Investing In Real Estate
July 24, 2019
Let’s start by saying that I am an optimist by nature. I see the glass three-quarters full, not half, and I am passionate about real estate and its role in growing my wealth. That being said, I often speak with investors about their real estate investments, and often hear how optimistic they are about the multifamily real estate market and how they don’t see any reason to doubt that the prosperity and price appreciation will continue...
Ellie Perlman is the Founder and CEO of Blue Lake Capital, a multifamily operator that owns assets across the United States.
About Blue Lake Capital
Tel: (401) 200-8380 | Fax (201) 645-8071
10 Dorrance St, Suite 700, Providence, RI 02903